2018 Success Stories: Changan Lebanon

February 13,2019

Despite stagnation in the Lebanese Automotive Market in 2017, and a drop of 11.31% in the total volume in 2018 (according to the report of the Association of Automotive Importers in Lebanon - AIA), Changan, the newly acquired brand by The Rasamny Group, overtook some Japanese and European legacy automakers, becoming officially the FIRST & ONLY Chinese Brand that pierced the Top 15 selling brands in Lebanon, making it the Fastest Growing Automotive Company in the country.

 

 

This rising star went from Launch in 2017 to sell more than 50 cars per month in 2018, with a total of 639 units sold in a year full of political and economic turmoil.

 

If we take a closer look, these achievements were backed by an extensive line-up of great products and an excellent strategy crafted by The Rasamny Group.

 

The Strategy

 

Building trustful and long-lasting relationships with happy customers by:

 

1- Encouraging test-drives by offering a flexible experience on all available models.

 

2- Providing one of the best warranties in Lebanon covering 150,000KM or 5 years (whichever comes first), with 24/7 roadside assistance and mobile service garage.

 

3- Delivering a satisfying after-sales experience with 2 dedicated facilities that offer fast, affordable service and a wide array of spare parts.

 

4- Proposing a buy-back guarantee on all Changan models eliminating any concerns about future resale values.

 

The Line-up

 

A line-up of 7 models to meet all budget and lifestyle requirements is offered. Meet 3 of the most famous members of the family!

 

THE CS15 - Affordable, Mega-loaded, Safe

 

 

This subcompact SUV is all the buzz. Its design is revolutionary, its features are plenty, and its ground clearance is a perfect fit for our Lebanese roads! On top of all the tech and safety features, it's customizable with 2-tone colors, Sports Line Edition, Italian Tribute edition, and Le Mans Edition for an extra $500 only.

 

THE CS55 - Comfortable, Luxurious, Capable

 

 

A unique and comfortable riding experience, overly adequate engine power, and excellent fuel efficiency make of the CS55 an interesting choice for shoppers. So interesting in the fact that the 1st two shipments the company imported sold out in less than 2 months.

 

For $22,500 including VAT & Registration, you can get your hands on the CS55 which will feature plenty of interior and exterior features. If you like to treat yourself, a Platinum+ trim is available with features like a premium sound system and panoramic sunroof that are comparable to many of the premium, much more expensive choices in the market.

 

Pre-booking orders are now available, book your CS55 by dialing 01 877 397.

 

THE NEW BENNI - Urban, Smart, Good-looking

 

 

The only city car in the market that will allow you to feel the warming sunshine of the city from its exceptional full Panoramic roof & to listen to the beat of your favorite song from its unique 6 speaker sound system. The New Benni starts at $9,999 including VAT & Registration.

 

Changan succeeded in breaking the stereotype and in building trust with its customers. Find their happy customers in the Karrenn community and check their feedback below!