Stories and Logos Series - BMW

October 27,2016

Every car brand has a heritage of its own. Some manufacturers have been around for more than a hundred years, and some started in a totally different sector. Even the logos of these brands open doors to fascinating stories. No matter what car you are driving, it’s always good to know the story behind a machine in which you spend two hours or more on a daily basis.


Let’s start this series by unraveling the story behind the logo of one of the brands that makes everyone’s heart throb, BMW.


BMW, which stands for Bavarian Motor Works, was launched in 1916 as a result of three companies’ merger. The three manufacturing companies were Rapp Motorenwer and Bayerische Flug-eugwerke (BFW) in Bavaria and Fahrzeugfabrik-isenach in Thuringia. As some know, BMW started off as an aircraft-engine manufacturer. It was forced to expand its activities after the end of World War 1 and went on to make motorcycles and then automobiles.


Fokker D.VII, powered by BMW during WW1.


Think BMW gave up on aircraft-engine design after that? Think again.


The brand notably powered the Focke Wulf FW190 during World War 2, becoming a major player in this field.


The first car successfully produced by BMW was the Dixi in 1928, which was actually manufactured by Automobilwerk Eisenach.



What about the logo. According to popular belief, it represents the spinning propeller of an airplane on blue skies. But how true is this? As a matter of fact, we found out this issue raises somewhat of a controversy. The blue/white logo would in fact aim to reflect the flag of the Bavarian state. Luckily for BMW, this was a nice story replacement since the Trademark Act initially banned the logo for featuring ‘national coats of arms or other symbols of national sovereignty’



Fun Facts:

  • BMW owns MINI and is the parent company of Rolls-Royce Motor Cars.
  • The Dixi had a 4 cylinder engine and 15 hp
  • In 1937, BMW won the world record for fastest motorcycle 
  • BMW made its first electric car in 1972. It could drive up to 19 miles and used 12 batteries
  • The front grille on the BMW is not as some like to funnily call it, Hitler’s mustache. It’s called a kidney grille since the first design resembled two kidneys
  • In 1959, BMW was nearly purchased by Mercedes
  • BMW Lebanon sold 1027 vehicles during 2015, as opposed to 1046 sold by Mercedes. So tell us BMW and Merc fans, who’s going to roar louder in 2016?