What's The Secret Behind MICRA's New Price??

April 04,2018

The Nissan Micra is well known as a small Japanese car that is fuel efficient and quite reliable. It’s a good pick for safety aware shoppers who are looking for a new car at a very affordable budget.

 

The New Micra used stand in a price position of its own above the low-priced Korean city cars and below the rest of the Japanese. But at a price of $13,000 instead of $14,500, there’s a change to behold.

 

RYMCO’S PROPOSITION IS CLEAR

 

Offer people a Japanese alternative for one of the highly demanded categories in the country.

 

HOW IS NISSAN PLANNING TO DO THAT?

 

This new pricing strategy allows Nissan Lebanon to compete in the city car segment, because now, buyers can get the MICRA at a price that competes with the likes of Kia Picanto and Hyundai Grand i10.

 

We believe that Nissan Lebanon is betting on the fact that car buyers will get:

- Japanese build quality
- Safety as standard
- Slightly roomier car
- A class leading engine in size with 1.5L

 

FOR MICRA’S SPECS, PROS & CONS AND VIDEO, CLICK HERE

 

Safety, one of car buyers’ ultimate concerns, is where the MICRA stands out the most. Here is a comparison of some all inclusive city car prices at which you will get ABS & Airbags:

 

 

With safety concerns on the rise, do you think the MICRA will succeed in facing the city car giants?

 

Will its additional features such as more space, bigger engine and Japanese build quality further allow it to make its way to the top of the buyers’ shopping list?

 

We highly value your opinion so share your thoughts with us!