The Nissan Micra is well known as a small Japanese car that is fuel efficient and quite reliable. It’s a good pick for safety aware shoppers who are looking for a new car at a very affordable budget.
The New Micra used stand in a price position of its own above the low-priced Korean city cars and below the rest of the Japanese. But at a price of $13,000 instead of $14,500, there’s a change to behold.
RYMCO’S PROPOSITION IS CLEAR
Offer people a Japanese alternative for one of the highly demanded categories in the country.
HOW IS NISSAN PLANNING TO DO THAT?
This new pricing strategy allows Nissan Lebanon to compete in the city car segment, because now, buyers can get the MICRA at a price that competes with the likes of Kia Picanto and Hyundai Grand i10.
We believe that Nissan Lebanon is betting on the fact that car buyers will get:
- Japanese build quality
- Safety as standard
- Slightly roomier car
- A class leading engine in size with 1.5L